Just paying lip service to respondent experience
Using hopelessly limited platforms
Costly programming mistakes
Using subpar templates
Adding time-consuming collaboration steps
Archaic data merges
“Working with TrueDot has helped us reimagine what is possible with survey-based research. Our target audience of CEOs and directors is hard to reach and harder to engage. TrueDot has transformed the survey experience for them and helped us achieve higher-than-ever completion rates, even for complex surveys.”
Marketing Director
“We need insights at a pace and caliber that can keep up with our own technology. TrueDot has been a valued partner that always delivers.”
Elizabeth Wilner, Head of Insights
“Surveys are core to our operation, and when we set out to revitalize the experience for executive respondents and drive better outcomes, we turned to TrueDot. Their ideal blend of technology and expertise helped us streamline the questionnaire process and deliver sharper insights for our team.”
Carol Orenstein, Chief Strategy Officer
Why we chose TrueDot to develop a bespoke content diagnostic tool
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“Jon founded TrueDot in part to atone for the survey industry’s sins in popularizing hard-to-use surveys. Why does this matter? Because the better the user experience, the better the data—particularly when it comes to open-ended questions. And if you’re looking to build a survey panel you can go back to repeatedly, avoiding surveys that feel like an interminable scroll can improve response rates.”
Scott Leff, Founder & President
“The benefit of working with TrueDot software comes from its built-in expertise that streamlines survey design, administration, and xanalyses. The process is fast and efficient. The data are transparent. The resulting analyses showcase sophisticated methodology and reflect the highest-possible-quality public opinion data. I will be working with this company again.”
Samara Klar, Professor
“TrueDot is a go-to partner for us in building next-generation tools to collect election-critical data. Their substantive and technological savvy are accelerating how we think about covering upcoming elections.”
Scott Tranter, Director of Data Science
“There are scores of vendors trying to solve various challenges in survey research, but TrueDot is the only one taking a holistic approach to improve the experience of those both conducting and taking surveys. In deadline projects, real-time weighting and cross tabs enable me to get results to my clients and get going with my analysis many hours earlier than it used to take."
Ken Goldstein, Senior Fellow
"We turned to TrueDot as a partner for a methodologically rigorous post-election survey. They delivered with precision, ensuring that we made our fast timetable with high-quality insights."
Jon B. Gould, Dean, School of Social Ecology
